Seven Necessary Issues I’ve Learnt from Eleven Years of Freelance Running a blog


Have you ever ever considered giving paid running a blog a go?
Possibly you see it as a way to an finish, or maybe a helpful technique to make some extra cash to help your individual weblog.
However paid running a blog can be a good way to super-charge your development as a blogger. I’ve been a paid blogger for greater than 11 years, and in that point I’ve learnt all types of helpful issues.
Getting a behind-the-scenes have a look at how dozens of blogs work launched me to a number of suggestions and instruments. And most of the issues I’ve learnt over the previous 11 years have been invaluable.
Right here’s a few of the prime classes I’ve learnt, each large and small.
Lesson #1: Methods to Hold Coming Up With Concepts
Some blogs assign me a listing of posts to write down. However others need me to give you my very own concepts.
In the event you suppose arising with concepts to your personal weblog is hard, attempt arising with concepts for half-a-dozen blogs belonging to different folks.
However pitching concepts as a freelancer has undoubtedly helped me become familiar with the idea-generation course of. Lately I’ve no downside sitting down and itemizing an entire bunch of concepts. And I’m fairly quick at evaluating which of them are workable and which of them aren’t.
Lesson #2: Methods to Meet Deadlines
Earlier than I bought into paid running a blog, I used to be pretty good at assembly deadlines as a scholar. However the freelancing gigs I’ve undertaken have undoubtedly honed my deadline-meeting expertise.
The most important tip I picked up right here is to all the time permit an additional day or two. If I believe I can have a put up achieved by Thursday, I’ll promise to ship it by the tip of Friday. That method, if all of it goes easily I can flip it in early. (Editors love this.) And if one thing surprising crops up, I can nonetheless meet the deadline.
It’s superb how typically editors speak about writers not reliably assembly deadlines, and even blowing off assignments altogether. Having the ability to persistently hit deadlines may also help you stand out as an excellent blogger to work with.
Lesson #three: Methods to Keep away from Hitting “Publish” by Mistake
It is a small one. However belief me, it’s essential.
In the event you’re engaged on a draft, or utilizing a draft WordPress put up to retailer notes for your self or another person you’re working with, the very last thing you need is to by accident make it reside in your weblog.
(Sure, you’ll be able to unpublish a put up. However it would have already gone out by RSS and doubtlessly by electronic mail, relying on how you have got every thing arrange.)
One in all my editors had an excellent hack for this: he set the date of the put up for method sooner or later. That method, there’s no publish button – only a “schedule” button that gained’t publish something if it’s pressed by accident. Genius!
Lesson #four: Methods to Adapt My Voice to Go well with Completely different Blogs
I’ve written for dozens of blogs through the years. Some like chatty, breezy content material. Some want a just-the-facts tone. And a few like their writers to dig deep with private anecdotes.
Writing for a spread of websites – each underneath my very own identify and as a ghostwriter – has helped me study to adapt my voice to what editors need.
It’s given me a larger understanding of nuance, and helped me form my phrases extra fastidiously. It’s additionally helped me take into consideration how I naturally write versus how my ghostwriting shoppers may write or converse.
Lesson #5: How a Sturdy Editorial Course of Makes a Enormous Distinction
One of many blogs I write for, Craft Your Content material, has a unbelievable editorial course of. They coordinate every thing by Trello playing cards. As quickly as I pitch an thought they like, they create a card for it and assign it to me.
I write the primary draft, and as soon as that’s turned in a content material editor does an total edit of the put up. I assessment the edits – typically rewriting just a few paragraphs or including some new materials primarily based on the editor’s options – after which the put up will get assigned to a line editor. I assessment the edits once more, and it’s handed to the proofreader. After which, after a closing assessment from me, it’s able to go.
I like this course of. My posts are invariably stronger for it, which makes me look good.  Plus, it’s actually useful to get this sort of detailed editorial suggestions. It helps me see the place my posts are flowing easily, and the place I must tweak issues.
Lesson #6: Methods to Format Posts Constantly Throughout a Weblog
Some blogs I write for have dozens of writers working for them. One has an in depth template for writing their “better of” posts that spherical up the highest 25 or 50 merchandise in a selected class. The template tells me, paragraph by paragraph (virtually line by line), what to incorporate.
It most likely took a number of time to give you that template within the first place. And I’m certain the main points have been tweaked and expanded over time to maintain writers on observe. However clearly utilizing a template like this makes for a really skilled weblog, with readers realizing precisely what to anticipate from every put up.
All of the little variations you may get with a number of writers (headings in sentence case as an alternative of title case, utilizing H3 for subheadings as an alternative of H2, and so forth) are ironed out by the template.
Different blogs I’ve labored with have model guides or checklists to comply with. They usually’ve all helped me realise simply how helpful templates and checklists are – even when you’re simply writing to your personal weblog.
Lesson #7: Methods to Really feel Comfy Writing for Large Audiences
One concern some bloggers have is how folks will react to their writing. What if their put up will get some damaging feedback? What if somebody sends a nasty electronic mail? The considered having their work learn by hundreds of individuals appears daunting. And it might actually maintain them again from rising their weblog.
As a freelancer, your work will inevitably exit to a pretty big viewers. (A weblog with a tiny viewers wouldn’t be capable to pay for it). And whereas it might really feel a bit daunting to start with, you’ll quickly get used to your phrases being learn by lots of people.
And bear in mind: if somebody’s paying you and publishing your work on their web site, it means your writing actually is sweet sufficient.
In the event you’ve by no means thought of paid running a blog earlier than, I hope you’ll give it some thought. I stumbled into it accidentally 11 years in the past, and I’ve by no means regarded again.
Even when your major focus is your individual weblog, taking over just a few paid running a blog shoppers may also help you study and develop a lot sooner. You’ll shortly get used to working with and writing for websites a lot greater than your individual.
In the event you’re a paid blogger, I’d love to listen to how lengthy you’ve been writing for blogs (whether or not it’s just a few weeks or just a few years) and the teachings you’ve learnt alongside the way in which. Simply pop a remark in under to inform us.
For extra of my recommendation on methods to receives a commission running a blog jobs try ProBlogger’s Final Information to Freelance Writing.
Picture credit score:J. Kelly Brito

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